
Deepak Singla

IN this article
Explore how AI support agents enhance customer service by reducing response times and improving efficiency through automation and predictive analytics.
Table of Contents
Why Insurance Claims Conversations Demand More From AI Support
What to Evaluate in an AI Support Platform for Insurance
The 9 Best AI Support Platforms for Insurance Claims Conversations [2026]
Platform Summary Table
How to Choose the Right Platform
Implementation Checklist
Final Verdict
Why Insurance Claims Conversations Demand More From AI Support
Around 80% of policyholders who have a frustrating claims experience say they would consider switching carriers, and claims is the moment that decides loyalty more than any quote ever will. A person calling to report a totaled car, a flooded basement, or a denied medical claim is rarely calm. They are sharing a policy number, a date of birth, a diagnosis, or a bank account in the same breath.
That mix of high emotion and high sensitivity is exactly where generic chatbots fall apart. A wrong answer about coverage limits can trigger a complaint to a regulator. A leaked Social Security number can trigger a breach notification. A hallucinated policy term can become a contractual dispute that costs far more than the deductible in question.
The cost of getting this wrong is measured in regulatory fines, churned policyholders, and brand damage that outlasts a single bad call. The platforms below are ranked on how safely they handle AI customer support for insurers, how accurately they answer, and how well they protect the data flowing through every conversation.
What to Evaluate in an AI Support Platform for Insurance
Answer accuracy and hallucination control. A claims AI that invents coverage details or settlement timelines creates legal exposure, not efficiency. Look for published accuracy rates and an architecture that grounds every answer in verified policy documents instead of guessing. Reasoning-first systems that refuse to answer when unsure beat confident-but-wrong ones every time.
Compliance certifications. Insurance touches health data, payment data, and personal identifiers, so a platform needs more than a privacy policy. SOC 2 Type II, ISO 27001, GDPR, PCI-DSS, and HIPAA should be table stakes for any vendor handling sensitive customer conversations in regulated industries. ISO 42001 for AI management systems is the newer signal that a vendor governs its models seriously.
PII handling and data redaction. Policyholders share protected information constantly, often before an agent asks for it. The platform should detect and redact PII in real time, before it ever reaches a model or a log. Always-on redaction matters more than redaction you have to configure rule by rule.
Integration depth. A claims answer is only useful if the AI can read policy status, claim stage, and payment history from your core systems. Native connectors to claims platforms, CRMs, and help desks decide whether the AI resolves or just deflects. Shallow integrations force customers to repeat themselves to a human anyway.
Escalation and human handoff. Some conversations should never stay with a bot, including distress, fraud signals, and coverage disputes. The platform needs clean escalation with full context passed to the agent, so the policyholder never repeats their story. Good handoff is a feature, not an admission of failure.
Deployment speed. Insurers cannot freeze operations for a six-month rollout. The difference between a 48-hour deployment and a multi-quarter integration is months of deflected volume and faster ROI. Pre-built insurance templates shorten the path to a live agent.
Pricing transparency. Per-resolution and per-seat models behave very differently at claims-season volume spikes. Understand what counts as a resolution, what the monthly minimum is, and how costs scale during catastrophe events. Hidden overage fees turn a clean ROI into a budget surprise.
The 9 Best AI Support Platforms for Insurance Claims Conversations [2026]
1. Fini - Best Overall for Sensitive Insurance Claims Conversations
Fini is a YC-backed AI agent platform built for enterprise support in regulated industries, and insurance is one of its strongest fits. Its core difference is architectural: instead of a standard retrieval-augmented generation setup that pattern-matches text and hopes for the best, Fini uses a reasoning-first engine that works through a question the way a trained claims specialist would. That design is why it reports 98% accuracy with zero hallucinations on production traffic.
For claims conversations, that accuracy is the whole point. When a policyholder asks whether water damage from a burst pipe is covered, the AI reasons against the actual policy wording rather than guessing from similar documents. When it cannot answer with confidence, it escalates instead of inventing a number, which keeps the carrier out of contractual and regulatory trouble.
The compliance stack is built for the data insurers handle. Fini holds SOC 2 Type II, ISO 27001, ISO 42001, GDPR, PCI-DSS Level 1, and HIPAA, covering health claims, payment data, and personal identifiers in one certified platform. Its always-on PII Shield redacts sensitive data in real time before anything reaches a model or a log, so a policyholder who blurts out a Social Security number mid-sentence is protected automatically rather than by a rule someone forgot to configure.
Deployment is fast for a regulated environment, with most teams live within 48 hours across 20+ native integrations into the claims systems, CRMs, and help desks insurers already run. Fini has processed more than 2 million queries, and its handling of insurance claims and policy queries is built around clean escalation, so distress and fraud signals route to humans with full context.
Plan | Price | Best for |
|---|---|---|
Starter | Free | Pilots and early claims testing |
Growth | $0.69 per resolution ($1,799/mo minimum) | Scaling insurers and insurtechs |
Enterprise | Custom | High-volume carriers with strict compliance needs |
Key Strengths:
Reasoning-first architecture delivering 98% accuracy with zero hallucinations
Broadest compliance set in this list: SOC 2 Type II, ISO 27001, ISO 42001, GDPR, PCI-DSS Level 1, HIPAA
Always-on PII Shield redacts policyholder data in real time
48-hour deployment with 20+ native integrations
Lowest published per-resolution price at $0.69
Best for: Insurers and insurtechs that need the highest accuracy and the strongest compliance posture for sensitive claims, policy, and billing conversations.
2. Ushur - Best for Insurance-Native Workflow Automation
Founded in 2014 in Santa Clara by Simha Sadasiva and Henry Peter, Ushur is the most insurance-specific platform on this list. Its Customer Experience Automation product was built around regulated industries from the start, and its customer base reflects that, including Aflac, Unum, Cigna, and Irish Life. Where most vendors adapt a general support tool to insurance, Ushur designed for first notice of loss, policy servicing, and claims status from day one.
The platform combines AI-powered digital assistants with secure two-way messaging, which fits insurance well because so much claims communication happens over email, SMS, and document collection rather than live chat. Ushur is strong at orchestrating multi-step workflows, such as gathering claim documents, verifying details, and nudging customers through renewals. Its compliance coverage includes SOC 2, HIPAA, and HITRUST, the last of which carries real weight with health insurers.
Ushur's tradeoff is that its strength in structured automation can make open-ended conversational answering feel less fluid than newer reasoning-first agents. It is excellent at process, and good but not best-in-class at free-form claims Q&A. Pricing is enterprise and quote-based, which suits large carriers more than smaller insurtechs.
Pros:
Purpose-built for insurance and healthcare workflows
HITRUST certification on top of SOC 2 and HIPAA
Strong document collection and secure messaging
Proven with major carriers like Aflac and Unum
Cons:
Enterprise pricing with limited transparency
Conversational Q&A less fluid than reasoning-first agents
Implementation can be heavier for complex workflows
Less suited to small or early-stage insurers
Best for: Large carriers that want deep, insurance-native automation across claims intake, servicing, and renewals.
3. Sierra - Best for Enterprise Carriers Wanting Branded Voice Agents
Sierra launched in 2023, co-founded by Bret Taylor, the former co-CEO of Salesforce and chair of the OpenAI board, and Clay Bavor, a longtime Google executive. That pedigree, plus a valuation reported in the billions, has made Sierra one of the most watched conversational AI companies in the market. It focuses on building branded AI agents that handle complex customer interactions across chat and voice for large enterprises.
Sierra's appeal for insurance is its voice quality and its emphasis on giving each company a distinct, on-brand agent persona rather than a generic bot. Its platform includes supervisory controls and guardrails designed to keep agents on policy, which matters when conversations touch coverage and money. Customers across regulated and high-touch sectors, including SiriusXM, ADT, and WeightWatchers, point to its strength in nuanced, emotionally aware interactions.
The considerations are cost and focus. Sierra targets large enterprises with outcome-based pricing, so it is rarely the choice for a mid-market insurer or a lean insurtech. As a younger company, its insurance-specific certifications and reference base are still maturing compared to vendors that have served carriers for a decade.
Pros:
High-quality voice and conversational design
Strong guardrails and supervisory controls
Branded, on-brand agent personas
Backed by experienced enterprise founders
Cons:
Enterprise-only, outcome-based pricing
Less insurance-specific tooling out of the box
Younger compliance and reference track record
Overkill for smaller support teams
Best for: Large carriers that want a premium, branded voice agent and can support enterprise pricing.
4. Decagon - Best for High-Volume Digital-First Insurers
Decagon, founded in 2023 in San Francisco by Jesse Zhang and Ashwin Sreenivas, has grown quickly on the strength of its AI agents for customer support. The platform centers on what it calls Agent Operating Procedures, which let teams encode detailed business logic that the AI follows consistently. Its customer roster, including Duolingo, Notion, Eventbrite, and Bilt, skews toward high-volume, digital-first companies.
For insurtechs and digital insurers, Decagon is attractive because it scales well and gives operators fine-grained control over how the agent behaves in specific scenarios. It handles chat, email, and voice, and offers analytics that help teams see where the AI resolves versus where it struggles. Decagon carries SOC 2, HIPAA, and GDPR coverage, which addresses the core data concerns of most insurers.
The honest limitation is that Decagon's strength is breadth across industries rather than insurance specialization. Carriers with complex legacy claims systems may need more custom integration work, and its pricing is outcome-based and quote-driven, which makes budgeting at catastrophe-season spikes harder to predict without a detailed conversation.
Pros:
Granular control via Agent Operating Procedures
Scales well for high-volume support
SOC 2, HIPAA, and GDPR coverage
Strong analytics and resolution reporting
Cons:
Not insurance-specific
Outcome-based pricing is quote-only
Heavier integration for legacy claims stacks
Newer entrant with evolving carrier references
Best for: Digital-first insurers and insurtechs handling high conversation volume that want tight control over agent logic.
5. Ada - Best for Multilingual Self-Service at Scale
Ada has been in the automated customer service market since 2016, founded in Toronto by Mike Murchison and David Hariri. It is one of the more established AI support platforms, with customers including Verizon, Square, and Wealthsimple. Its Ada Reasoning Engine is designed to resolve customer inquiries across chat, email, voice, and social channels with minimal human involvement.
Ada's standout for insurance is multilingual self-service at scale. It supports a wide range of languages out of the box, which helps carriers serving diverse policyholder bases handle routine claims status, policy questions, and document requests without staffing native speakers in every market. Its compliance includes SOC 2 Type II and GDPR, with HIPAA available for relevant deployments, and it offers measurement tooling to track automated resolution rates.
Ada's tradeoff is that its no-code, resolution-focused design favors breadth over the deep reasoning some complex claims scenarios demand. It is excellent at high-volume, repeatable inquiries and less specialized for nuanced coverage disputes. Pricing is enterprise and quote-based, positioning it for mid-market and larger insurers rather than startups.
Pros:
Established platform with strong references
Excellent multilingual coverage
No-code build and resolution analytics
Multichannel across chat, voice, email, and social
Cons:
Pricing is quote-only and enterprise-leaning
Less suited to complex coverage reasoning
HIPAA requires specific configuration
Generalist rather than insurance-native
Best for: Mid-market and large insurers serving multilingual policyholders who need high-volume self-service.
6. Cognigy - Best for Voice-Heavy Contact Centers
Cognigy, founded in 2016 in Düsseldorf by Philipp Heltewig, Sascha Poggemann, and Benjamin Mayr, is a conversational AI platform with deep roots in the enterprise contact center. It was acquired by NICE in 2025 in a deal reported near $955 million, which strengthened its position in voice and contact-center-as-a-service. Notably for this list, Allianz is among its customers, alongside Lufthansa, Toyota, and Mercedes-Benz.
Cognigy's strength is voice automation in high-volume contact centers, which matters because so many high-stakes insurance claims still start with a phone call. It offers strong integration with telephony and CCaaS systems, multilingual voice agents, and the kind of enterprise controls large insurers require. Its compliance includes SOC 2, ISO 27001, GDPR, and HIPAA, and it consistently appears as a leader in analyst evaluations of enterprise conversational AI.
The considerations are complexity and focus. Cognigy is a powerful platform that rewards teams with the resources to design and maintain sophisticated voice flows, which can be more than a smaller insurer needs. Its center of gravity is voice and contact-center orchestration rather than reasoning-first text resolution, so the build effort is real.
Pros:
Best-in-class enterprise voice automation
Deep telephony and CCaaS integrations
SOC 2, ISO 27001, GDPR, and HIPAA coverage
Proven with major insurers like Allianz
Cons:
Complex to design and maintain
Heavier lift than no-code tools
Voice focus over reasoning-first text
Enterprise pricing and scope
Best for: Large insurers running voice-heavy contact centers that need enterprise-grade phone automation.
7. Forethought - Best for Claims Triage and Routing
Forethought, founded in 2017 in San Francisco by Deon Nicholas, won the TechCrunch Disrupt Startup Battlefield in 2018 and built its reputation on AI for customer support operations. Its product suite spans Solve for self-service resolution, Triage for routing and prioritization, and Assist for agent help. Its generative layer, SupportGPT, ties these together across the support workflow.
For insurance, Forethought's Triage capability is the differentiator. It classifies incoming claims and inquiries, predicts intent and urgency, and routes them to the right queue or agent, which is valuable when a vulnerable policyholder or a fraud signal needs to reach a human fast. It integrates closely with Zendesk and Salesforce, so it slots into existing claims and service stacks rather than replacing them, and it holds SOC 2 compliance.
The limitation is that Forethought is strongest as a layer on top of an existing help desk rather than a standalone, end-to-end claims agent. Insurers wanting a single platform that both reasons and resolves across channels may find it more of a complement than a replacement, and its compliance set is lighter than the most regulated-industry-focused vendors here.
Pros:
Excellent intent classification and triage
Strong Zendesk and Salesforce integration
Mature product with a long track record
Useful agent-assist alongside automation
Cons:
Best as a layer, not a standalone agent
Lighter compliance set than top regulated vendors
Pricing is quote-based
Less depth on end-to-end resolution
Best for: Insurers on Zendesk or Salesforce that want sharper claims triage and routing on top of their current stack.
8. Intercom (Fin) - Best for Insurtech and SMB Insurers
Intercom, founded in 2011 by Eoghan McCabe and his co-founders, is best known for its customer messaging platform, and its Fin AI Agent has become one of the most widely adopted resolution bots in the market. Fin is built on multiple large language models and answers from a company's help content, with Intercom reporting resolution rates above 50% for many customers. Its pricing is famously simple at $0.99 per resolution.
For insurtechs and smaller insurers, Intercom's appeal is speed and simplicity. If a company already runs support through Intercom, turning on Fin is fast, and the per-resolution price is easy to model. Its compliance covers SOC 2, ISO 27001, HIPAA, and GDPR, which addresses the baseline data requirements for handling policyholder conversations.
The tradeoffs matter for sensitive claims. Fin is strongest at content-driven Q&A and lighter on the deep reasoning and deterministic policy logic that complex coverage disputes require, and at $0.99 per resolution it is more expensive per resolution than the lowest-priced options here. It fits digital-first insurers with cleaner, more standardized products better than complex multi-line carriers.
Pros:
Fast to deploy on existing Intercom setups
Simple, transparent per-resolution pricing
SOC 2, ISO 27001, HIPAA, and GDPR coverage
Strong content-driven self-service
Cons:
$0.99 per resolution is higher than the cheapest options
Lighter on complex coverage reasoning
Best fit is existing Intercom customers
Less insurance-specific tooling
Best for: Insurtechs and SMB insurers already on Intercom that want a quick, content-driven AI agent.
9. Zendesk AI - Best for Teams Already on Zendesk
Zendesk, founded in 2007 in Copenhagen by Mikkel Svane, is one of the largest customer service platforms in the world, and its AI agents extend that install base into automated resolution. After acquiring Ultimate.ai in 2024, Zendesk strengthened its AI agent capabilities for both chat and email, layered on top of its widely used ticketing and CRM tools. For insurers already running Zendesk, the AI agents are a natural extension.
Zendesk's strength is its ecosystem. The AI inherits the same compliance posture and integrations as the core platform, including SOC 2, ISO 27001, HIPAA, GDPR, and PCI, and it sits directly on the ticketing data and workflows agents already use. That tight coupling makes deployment straightforward and keeps claims context in one place for human agents during handoff.
The honest limitation is that Zendesk AI is a strong generalist rather than a specialist in sensitive claims reasoning. Resolution quality depends heavily on the quality of the underlying help content, and pricing combines per-agent seats with AI resolution charges, which can get complex to forecast. Carriers wanting the highest accuracy on nuanced coverage questions may find it more dependable for routine inquiries than disputes.
Pros:
Seamless for existing Zendesk customers
Broad compliance including PCI and HIPAA
Strong ticketing and CRM integration
Easy human handoff with full context
Cons:
Generalist rather than claims-specialized
Resolution quality depends on help content
Mixed seat-plus-resolution pricing
Accuracy on complex disputes varies
Best for: Insurance support teams already standardized on Zendesk that want AI without changing their core stack.
Platform Summary Table
Vendor | Certifications | Accuracy | Deployment | Price | Best For |
|---|---|---|---|---|---|
SOC 2 Type II, ISO 27001, ISO 42001, GDPR, PCI-DSS L1, HIPAA | 98%, zero hallucinations | 48 hours | Free / $0.69 per resolution ($1,799/mo min) / Custom | Highest accuracy and compliance for sensitive claims | |
SOC 2, HIPAA, HITRUST | Not published | Weeks | Custom | Insurance-native workflow automation | |
SOC 2 | Not published | Weeks | Outcome-based, custom | Branded enterprise voice agents | |
SOC 2, HIPAA, GDPR | Not published | Days to weeks | Outcome-based, custom | High-volume digital-first insurers | |
SOC 2 Type II, GDPR, HIPAA available | Not published | Weeks | Custom | Multilingual self-service at scale | |
SOC 2, ISO 27001, GDPR, HIPAA | Not published | Weeks | Custom | Voice-heavy contact centers | |
SOC 2 | Not published | Days to weeks | Custom | Claims triage and routing | |
SOC 2, ISO 27001, HIPAA, GDPR | ~50%+ resolution | Days | $0.99 per resolution | Insurtech and SMB insurers | |
SOC 2, ISO 27001, HIPAA, GDPR, PCI | Not published | Days to weeks | Seat + resolution | Teams already on Zendesk |
How to Choose the Right Platform
Start with your compliance floor, not your feature wishlist. Decide which certifications are non-negotiable for the data you handle, then cut any vendor that cannot prove them. If you process health claims, HIPAA is mandatory, and if you take payments, PCI-DSS matters. Filtering on compliance first prevents falling for a demo that legal will later veto.
Test accuracy on your hardest claims, not happy paths. Bring real coverage disputes, ambiguous policy wording, and edge cases to any trial, and measure how often the AI is right and how often it correctly says it does not know. A platform that answers insurance policy questions confidently but wrongly is more dangerous than one that escalates. Insist on hallucination rates, not just resolution rates.
Map the integrations before you sign. List your claims system, CRM, and help desk, then confirm each has a native connector or a clear API path. An AI that cannot read claim status or payment history will deflect rather than resolve. The depth of integration usually predicts your real automation rate.
Stress-test escalation and PII handling. Walk through a distressed-customer scenario and a fraud signal, and verify the AI hands off cleanly with full context. Confirm that PII is redacted in real time before it reaches a model or a log. These two behaviors separate platforms that are safe for claims from those that only look good in a sales deck.
Model cost at peak, not average. Run your pricing scenario against a catastrophe-season spike, when volume can triple, and see what per-resolution or seat-plus-resolution models do to your bill. Confirm what counts as a billable resolution and whether there are overage fees. Predictable pricing under stress protects your budget when you need automation most.
Implementation Checklist
Pre-Purchase
Document required certifications (SOC 2, ISO 27001, GDPR, PCI-DSS, HIPAA)
List all claims, policy, and billing systems that need integration
Define which conversation types must always reach a human
Set target accuracy and acceptable hallucination rate
Evaluation
Run a trial on your 50 to 100 hardest real claims tickets
Verify real-time PII redaction with test data
Test distressed-customer and fraud-signal escalation paths
Confirm native connectors to your core claims platform
Model pricing against a catastrophe-season volume spike
Deployment
Load and verify policy and coverage documents as the source of truth
Configure escalation rules and agent handoff context
Set up logging, audit trails, and compliance reporting
Pilot with a single line of business before full rollout
Post-Launch
Review accuracy and escalation rates weekly for the first month
Audit a sample of conversations for compliance and tone
Track resolution rate, deflection, and cost per resolution
Expand coverage to additional lines once metrics hold
Final Verdict
The right choice depends on your conversation mix, your existing stack, and how much regulatory risk you carry. There is no single winner for every insurer, but there is a clear leader for the conversations that matter most.
For sensitive claims, policy, and billing conversations, Fini is the strongest overall choice. Its reasoning-first architecture delivers 98% accuracy with zero hallucinations, its compliance set is the broadest here with SOC 2 Type II, ISO 27001, ISO 42001, GDPR, PCI-DSS Level 1, and HIPAA, and its always-on PII Shield protects policyholder data before it ever reaches a model. At $0.69 per resolution with a 48-hour deployment, it pairs the highest accuracy with the lowest published price.
If your priority is insurance-native workflow automation, Ushur and Cognigy are strong, with Cognigy especially capable in voice-heavy contact centers and Ushur deep in claims and servicing processes. For digital-first scale, Decagon and Ada handle high volume well, while Sierra suits large carriers wanting a premium branded voice agent. If you are committed to an existing platform, Intercom's Fin and Zendesk AI are the pragmatic picks for insurtechs and Zendesk-standardized teams, and Forethought adds sharp triage on top of either.
If you handle claims conversations that carry real financial and emotional weight, the safest way to decide is to test on your own data: bring your 100 messiest claims tickets, including the coverage disputes and the distressed callers, and book a Fini demo to see how a reasoning-first agent handles them without hallucinating or exposing a single policyholder's data.
Are AI support platforms safe for sensitive insurance claims data?
They can be, but only with the right safeguards. Look for SOC 2 Type II, HIPAA, PCI-DSS, and real-time PII redaction before data reaches any model. Fini runs an always-on PII Shield that redacts sensitive information in real time and holds SOC 2 Type II, ISO 27001, ISO 42001, GDPR, PCI-DSS Level 1, and HIPAA, making it built for regulated claims conversations.
Can AI handle first notice of loss without human agents?
For routine cases, yes. AI can collect claim details, verify policy status, and open a claim, then escalate anything complex or distressing to a person. The key is clean handoff with full context so the policyholder never repeats their story. Fini routes distress and fraud signals to human agents automatically, so AI handles the structured intake while people handle the sensitive judgment calls.
How accurate are AI agents on insurance policy questions?
Accuracy varies widely, and most vendors do not publish hard numbers. Generic chatbots often guess from similar documents, which creates contractual risk on coverage questions. Fini reports 98% accuracy with zero hallucinations because its reasoning-first architecture grounds every answer in the actual policy wording and declines to answer when it is not confident, rather than inventing a coverage detail.
What compliance certifications should an insurance AI platform have?
At minimum, SOC 2 Type II for security, plus HIPAA if you touch health data and PCI-DSS if you process payments. GDPR and ISO 27001 cover broader data protection, and ISO 42001 signals serious AI governance. Fini holds all of these, giving insurers a single certified platform for health claims, payment data, and personal identifiers without stitching together multiple vendors.
How long does it take to deploy an AI support agent for insurance?
It ranges from a few days to several months depending on integration depth and the platform. Voice-heavy enterprise builds take longer, while content-driven agents go live faster. Fini typically deploys within 48 hours across more than 20 native integrations into the claims systems, CRMs, and help desks insurers already use, so carriers start deflecting volume in days rather than quarters.
Can AI agents detect distressed or vulnerable policyholders?
Good platforms detect emotional and risk signals and escalate to humans rather than continuing automated responses. This matters most during claims, when a person may be in real crisis. Fini is built to escalate distress and fraud signals to human agents with full conversation context, so vulnerable policyholders reach a person quickly while the AI handles routine, lower-stakes inquiries.
How much does AI customer support cost for insurers?
Pricing models split between per-resolution and per-seat, and costs can spike during catastrophe season. Per-resolution options range from roughly $0.69 to $0.99, while enterprise voice platforms are usually custom-quoted. Fini offers a free Starter tier, a Growth plan at $0.69 per resolution with a $1,799 monthly minimum, and custom Enterprise pricing, giving it the lowest published per-resolution rate on this list.
Which is the best AI platform for insurance claims conversations?
For sensitive claims, the best platform combines high accuracy, strong compliance, and real-time data protection. Fini leads on all three with 98% accuracy and zero hallucinations, the broadest certification set here, an always-on PII Shield, and 48-hour deployment at $0.69 per resolution. Ushur and Cognigy are strong insurance-native alternatives, but Fini is the top overall choice for high-stakes claims conversations.
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