Don't use AI to replace judgment. Without clear processes, it scales confusion instead of simply removing friction.

Don't use AI to replace judgment. Without clear processes, it scales confusion instead of simply removing friction.

Rohit Khanna

Global CX & Systems Strategy

What

Rohit Khanna

has to say about

What

Rohit Khanna

has to say about

How Leaders Should Adopt AI in Customer Support?

How Leaders Should Adopt AI in Customer Support?

AI shouldn’t be treated as a shortcut to efficiency before teams have clarity on their fundamentals. If your processes, ownership, and expectations are fuzzy, AI will only scale the confusion faster. Used thoughtfully, it can remove friction and give teams more space to do meaningful work. But it shouldn’t replace judgment, empathy, or accountability.

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