


AI should remove friction from work, not distance people from customers. When judgment stays human and AI handles repetition, both trust and empathy scale.
AI should remove friction from work, not distance people from customers. When judgment stays human and AI handles repetition, both trust and empathy scale.
What
Jessica-Rose Garcia
has to say about
What
Jessica-Rose Garcia
has to say about
How Leaders Should Adopt AI in Customer Support?
How Leaders Should Adopt AI in Customer Support?
In my professional opinion, AI in support should be implemented in small and thoughtful, methodical bursts. TEST TEST AND TEST AGAIN! One policy at a time, reaching your measurement of perfection without and reviewing even after the fact; then move onto the next. Don't be afraid to try things, don't overthink, but also keep an eye on these. Utilize your internal frontline team to ensure they have eyes on AI responses as well and feel welcome in the conversation on providing feedback for improvement. AI in support is there to handle the low hanging fruit concerns so that your human team can handle the deep, meaningful interactions with your customers that generate true brand love.
All
Leaders
AI shouldn’t be used to deflect customers. It should be used to reveal what’s broken in the business.

Zack Hamilton
Strategic CX Advisor
Higher Oak

Great support design isn’t decoration. It’s the system that decides whether customers trust you, or leave.

Chad Horenfeldt
VP of Customer Success
Siena AI

Automating before baselining talent isn't scaling support. You are simply scaling the speed of your own catastrophic failure

Christopher Lind
Founder & Chief AI Strategist
Christopher Lind Co.

AI should remove friction from work, not distance people from customers. When judgment stays human and AI handles repetition, both trust and empathy scale.

Jessica-Rose Garcia
Senior Manager, Customer Experience and Support
OneSkin

AI doesn’t fail because the tech isn’t ready. It fails when leaders don’t define ownership, guardrails, and accountability before deploying it.

Parul Bhandari
CEO & CX Leader
CustomerXSuccess

AI in support works best when rolled out in small, thoughtful steps, tested constantly - so humans can focus on the moments that build real brand love.

Tamara Wall
Head of Support
Common Room

All
Leaders
AI shouldn’t be used to deflect customers. It should be used to reveal what’s broken in the business.

Zack Hamilton
Strategic CX Advisor
Higher Oak

Great support design isn’t decoration. It’s the system that decides whether customers trust you, or leave.

Chad Horenfeldt
VP of Customer Success
Siena AI

Automating before baselining talent isn't scaling support. You are simply scaling the speed of your own catastrophic failure

Christopher Lind
Founder & Chief AI Strategist
Christopher Lind Co.

AI should remove friction from work, not distance people from customers. When judgment stays human and AI handles repetition, both trust and empathy scale.

Jessica-Rose Garcia
Senior Manager, Customer Experience and Support
OneSkin

AI doesn’t fail because the tech isn’t ready. It fails when leaders don’t define ownership, guardrails, and accountability before deploying it.

Parul Bhandari
CEO & CX Leader
CustomerXSuccess

AI in support works best when rolled out in small, thoughtful steps, tested constantly - so humans can focus on the moments that build real brand love.

Tamara Wall
Head of Support
Common Room

All
Leaders
AI shouldn’t be used to deflect customers. It should be used to reveal what’s broken in the business.

Zack Hamilton
Strategic CX Advisor
Higher Oak

Great support design isn’t decoration. It’s the system that decides whether customers trust you, or leave.

Chad Horenfeldt
VP of Customer Success
Siena AI

Automating before baselining talent isn't scaling support. You are simply scaling the speed of your own catastrophic failure

Christopher Lind
Founder & Chief AI Strategist
Christopher Lind Co.

AI should remove friction from work, not distance people from customers. When judgment stays human and AI handles repetition, both trust and empathy scale.

Jessica-Rose Garcia
Senior Manager, Customer Experience and Support
OneSkin

AI doesn’t fail because the tech isn’t ready. It fails when leaders don’t define ownership, guardrails, and accountability before deploying it.

Parul Bhandari
CEO & CX Leader
CustomerXSuccess

AI in support works best when rolled out in small, thoughtful steps, tested constantly - so humans can focus on the moments that build real brand love.

Tamara Wall
Head of Support
Common Room

All
Leaders
AI shouldn’t be used to deflect customers. It should be used to reveal what’s broken in the business.

Zack Hamilton
Strategic CX Advisor
Higher Oak

Great support design isn’t decoration. It’s the system that decides whether customers trust you, or leave.

Chad Horenfeldt
VP of Customer Success
Siena AI

Automating before baselining talent isn't scaling support. You are simply scaling the speed of your own catastrophic failure

Christopher Lind
Founder & Chief AI Strategist
Christopher Lind Co.

AI should remove friction from work, not distance people from customers. When judgment stays human and AI handles repetition, both trust and empathy scale.

Jessica-Rose Garcia
Senior Manager, Customer Experience and Support
OneSkin

AI doesn’t fail because the tech isn’t ready. It fails when leaders don’t define ownership, guardrails, and accountability before deploying it.

Parul Bhandari
CEO & CX Leader
CustomerXSuccess

AI in support works best when rolled out in small, thoughtful steps, tested constantly - so humans can focus on the moments that build real brand love.

Tamara Wall
Head of Support
Common Room

All
Leaders
AI shouldn’t be used to deflect customers. It should be used to reveal what’s broken in the business.

Zack Hamilton
Strategic CX Advisor
Higher Oak

Great support design isn’t decoration. It’s the system that decides whether customers trust you, or leave.

Chad Horenfeldt
VP of Customer Success
Siena AI

Automating before baselining talent isn't scaling support. You are simply scaling the speed of your own catastrophic failure

Christopher Lind
Founder & Chief AI Strategist
Christopher Lind Co.

AI should remove friction from work, not distance people from customers. When judgment stays human and AI handles repetition, both trust and empathy scale.

Jessica-Rose Garcia
Senior Manager, Customer Experience and Support
OneSkin

AI doesn’t fail because the tech isn’t ready. It fails when leaders don’t define ownership, guardrails, and accountability before deploying it.

Parul Bhandari
CEO & CX Leader
CustomerXSuccess

AI in support works best when rolled out in small, thoughtful steps, tested constantly - so humans can focus on the moments that build real brand love.

Tamara Wall
Head of Support
Common Room





















