Great support design isn’t decoration. It’s the system that decides whether customers trust you, or leave.
Great support design isn’t decoration. It’s the system that decides whether customers trust you, or leave.
What
Chad Horenfeldt
has to say about
What
Chad Horenfeldt
has to say about
How Leaders Should Adopt AI in Customer Support?
How Leaders Should Adopt AI in Customer Support?
AI in support isn't a cost play. It's an insight engine. The leaders who win will use it to elevate judgment, transform the customer experience, and rethink how the business runs. That means going beyond deflection metrics and using support data to inform product decisions, policy changes, and upstream fixes. When AI surfaces what's actually driving contact volume, it stops being a cost centre and starts being a strategic input. Everything else is just automation cosplay.
All
Leaders
AI shouldn’t be used to deflect customers. It should be used to reveal what’s broken in the business.
Zack Hamilton
Strategic CX Advisor
Higher Oak
Great support design isn’t decoration. It’s the system that decides whether customers trust you, or leave.
Chad Horenfeldt
VP of Customer Success
Siena AI
Automating before baselining talent isn't scaling support. You are simply scaling the speed of your own catastrophic failure
Christopher Lind
Founder & Chief AI Strategist
Christopher Lind Co.
AI should remove friction from work, not distance people from customers. When judgment stays human and AI handles repetition, both trust and empathy scale.
Jessica-Rose Garcia
Senior Manager, Customer Experience and Support
OneSkin
AI doesn’t fail because the tech isn’t ready. It fails when leaders don’t define ownership, guardrails, and accountability before deploying it.
Parul Bhandari
CEO & CX Leader
CustomerXSuccess
AI in support works best when rolled out in small, thoughtful steps, tested constantly - so humans can focus on the moments that build real brand love.
Tamara Wall
Head of Support
Common Room
All
Leaders
AI shouldn’t be used to deflect customers. It should be used to reveal what’s broken in the business.
Zack Hamilton
Strategic CX Advisor
Higher Oak
Great support design isn’t decoration. It’s the system that decides whether customers trust you, or leave.
Chad Horenfeldt
VP of Customer Success
Siena AI
Automating before baselining talent isn't scaling support. You are simply scaling the speed of your own catastrophic failure
Christopher Lind
Founder & Chief AI Strategist
Christopher Lind Co.
AI should remove friction from work, not distance people from customers. When judgment stays human and AI handles repetition, both trust and empathy scale.
Jessica-Rose Garcia
Senior Manager, Customer Experience and Support
OneSkin
AI doesn’t fail because the tech isn’t ready. It fails when leaders don’t define ownership, guardrails, and accountability before deploying it.
Parul Bhandari
CEO & CX Leader
CustomerXSuccess
AI in support works best when rolled out in small, thoughtful steps, tested constantly - so humans can focus on the moments that build real brand love.
Tamara Wall
Head of Support
Common Room
All
Leaders
AI shouldn’t be used to deflect customers. It should be used to reveal what’s broken in the business.
Zack Hamilton
Strategic CX Advisor
Higher Oak
Great support design isn’t decoration. It’s the system that decides whether customers trust you, or leave.
Chad Horenfeldt
VP of Customer Success
Siena AI
Automating before baselining talent isn't scaling support. You are simply scaling the speed of your own catastrophic failure
Christopher Lind
Founder & Chief AI Strategist
Christopher Lind Co.
AI should remove friction from work, not distance people from customers. When judgment stays human and AI handles repetition, both trust and empathy scale.
Jessica-Rose Garcia
Senior Manager, Customer Experience and Support
OneSkin
AI doesn’t fail because the tech isn’t ready. It fails when leaders don’t define ownership, guardrails, and accountability before deploying it.
Parul Bhandari
CEO & CX Leader
CustomerXSuccess
AI in support works best when rolled out in small, thoughtful steps, tested constantly - so humans can focus on the moments that build real brand love.
Tamara Wall
Head of Support
Common Room