AI isn't a tooling decision; it’s an operating model. Real leverage comes from rethinking the job, not the tool

AI isn't a tooling decision; it’s an operating model. Real leverage comes from rethinking the job, not the tool

Robb Clarke

Head of AI

What

Robb Clarke

has to say about

What

Robb Clarke

has to say about

How Leaders Should Adopt AI in Customer Support?

How Leaders Should Adopt AI in Customer Support?

AI adoption in support isn’t a tooling decision. It’s an operating model decision. Leaders who treat it like another software rollout tend to get incremental gains at best. The real leverage comes when you’re willing to re-evaluate the entire workflow, not just replace parts of it.  The first step is getting honest about where your team spends time today. Most support organizations drown in low-context, repeatable questions that burn hours but don’t move the business forward. Map that work, quantify it, and then deliberately redesign the system so AI handles everything that doesn’t require human judgment. That shift gives your team time back for the work that actually builds customer trust.  The second step is building the right guardrails. AI works best when inputs are structured, guidance is clear, and expectations are well defined. Leaders need to treat AI like a junior teammate: set boundaries, train it with examples, monitor its output, and iterate often. Accuracy doesn’t come from the model alone. It comes from leadership creating a disciplined environment around it.  Finally, involve your team early. Resistance usually comes from uncertainty, not from the technology. Show them how AI removes grunt work, improves response times, and creates space for deeper, more strategic customer interactions. When people see that AI amplifies their strengths rather than replaces them, adoption becomes natural.  Leaders who succeed with AI are the ones who rethink the job, not the tool. Support becomes faster, more consistent, and more scalable when humans and AI are each doing what they do best.

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