The paradox of efficiency is losing touch. Real power lies in using AI to surface insights that build better products.
The paradox of efficiency is losing touch. Real power lies in using AI to surface insights that build better products.
What
Eli Winderbaum
has to say about
What
Eli Winderbaum
has to say about
How Leaders Should Adopt AI in Customer Support?
How Leaders Should Adopt AI in Customer Support?
The paradox of AI in customer support is that the better it gets at resolving requests, the easier it is to lose touch with how customers are actually feeling. You can automate 90% of your tickets and call it a win, but that success can distance you from the pain they're actually experiencing.
Unless you're a team of one, you could never hear from every single customer. The real power of AI is that now you can glean insights from all of them. The most common issues and feature requests magically get surfaced, and you can build a more efficient customer feedback loop, and ultimately, a better product. Because at the end of the day, the customer experience is the product experience.
All
Leaders
AI shouldn’t be used to deflect customers. It should be used to reveal what’s broken in the business.
Zack Hamilton
Strategic CX Advisor
Higher Oak
Great support design isn’t decoration. It’s the system that decides whether customers trust you, or leave.
Chad Horenfeldt
VP of Customer Success
Siena AI
Automating before baselining talent isn't scaling support. You are simply scaling the speed of your own catastrophic failure
Christopher Lind
Founder & Chief AI Strategist
Christopher Lind Co.
AI should remove friction from work, not distance people from customers. When judgment stays human and AI handles repetition, both trust and empathy scale.
Jessica-Rose Garcia
Senior Manager, Customer Experience and Support
OneSkin
AI doesn’t fail because the tech isn’t ready. It fails when leaders don’t define ownership, guardrails, and accountability before deploying it.
Parul Bhandari
CEO & CX Leader
CustomerXSuccess
AI in support works best when rolled out in small, thoughtful steps, tested constantly - so humans can focus on the moments that build real brand love.
Tamara Wall
Head of Support
Common Room
All
Leaders
AI shouldn’t be used to deflect customers. It should be used to reveal what’s broken in the business.
Zack Hamilton
Strategic CX Advisor
Higher Oak
Great support design isn’t decoration. It’s the system that decides whether customers trust you, or leave.
Chad Horenfeldt
VP of Customer Success
Siena AI
Automating before baselining talent isn't scaling support. You are simply scaling the speed of your own catastrophic failure
Christopher Lind
Founder & Chief AI Strategist
Christopher Lind Co.
AI should remove friction from work, not distance people from customers. When judgment stays human and AI handles repetition, both trust and empathy scale.
Jessica-Rose Garcia
Senior Manager, Customer Experience and Support
OneSkin
AI doesn’t fail because the tech isn’t ready. It fails when leaders don’t define ownership, guardrails, and accountability before deploying it.
Parul Bhandari
CEO & CX Leader
CustomerXSuccess
AI in support works best when rolled out in small, thoughtful steps, tested constantly - so humans can focus on the moments that build real brand love.
Tamara Wall
Head of Support
Common Room
All
Leaders
AI shouldn’t be used to deflect customers. It should be used to reveal what’s broken in the business.
Zack Hamilton
Strategic CX Advisor
Higher Oak
Great support design isn’t decoration. It’s the system that decides whether customers trust you, or leave.
Chad Horenfeldt
VP of Customer Success
Siena AI
Automating before baselining talent isn't scaling support. You are simply scaling the speed of your own catastrophic failure
Christopher Lind
Founder & Chief AI Strategist
Christopher Lind Co.
AI should remove friction from work, not distance people from customers. When judgment stays human and AI handles repetition, both trust and empathy scale.
Jessica-Rose Garcia
Senior Manager, Customer Experience and Support
OneSkin
AI doesn’t fail because the tech isn’t ready. It fails when leaders don’t define ownership, guardrails, and accountability before deploying it.
Parul Bhandari
CEO & CX Leader
CustomerXSuccess
AI in support works best when rolled out in small, thoughtful steps, tested constantly - so humans can focus on the moments that build real brand love.
Tamara Wall
Head of Support
Common Room
All
Leaders
AI shouldn’t be used to deflect customers. It should be used to reveal what’s broken in the business.
Zack Hamilton
Strategic CX Advisor
Higher Oak
Great support design isn’t decoration. It’s the system that decides whether customers trust you, or leave.
Chad Horenfeldt
VP of Customer Success
Siena AI
Automating before baselining talent isn't scaling support. You are simply scaling the speed of your own catastrophic failure
Christopher Lind
Founder & Chief AI Strategist
Christopher Lind Co.
AI should remove friction from work, not distance people from customers. When judgment stays human and AI handles repetition, both trust and empathy scale.
Jessica-Rose Garcia
Senior Manager, Customer Experience and Support
OneSkin
AI doesn’t fail because the tech isn’t ready. It fails when leaders don’t define ownership, guardrails, and accountability before deploying it.
Parul Bhandari
CEO & CX Leader
CustomerXSuccess
AI in support works best when rolled out in small, thoughtful steps, tested constantly - so humans can focus on the moments that build real brand love.
Tamara Wall
Head of Support
Common Room
All
Leaders
AI shouldn’t be used to deflect customers. It should be used to reveal what’s broken in the business.
Zack Hamilton
Strategic CX Advisor
Higher Oak
Great support design isn’t decoration. It’s the system that decides whether customers trust you, or leave.
Chad Horenfeldt
VP of Customer Success
Siena AI
Automating before baselining talent isn't scaling support. You are simply scaling the speed of your own catastrophic failure
Christopher Lind
Founder & Chief AI Strategist
Christopher Lind Co.
AI should remove friction from work, not distance people from customers. When judgment stays human and AI handles repetition, both trust and empathy scale.
Jessica-Rose Garcia
Senior Manager, Customer Experience and Support
OneSkin
AI doesn’t fail because the tech isn’t ready. It fails when leaders don’t define ownership, guardrails, and accountability before deploying it.
Parul Bhandari
CEO & CX Leader
CustomerXSuccess
AI in support works best when rolled out in small, thoughtful steps, tested constantly - so humans can focus on the moments that build real brand love.
Tamara Wall
Head of Support
Common Room