AI is a force multiplier, not a shortcut. If processes are weak, it scales confusion rather than quality

AI is a force multiplier, not a shortcut. If processes are weak, it scales confusion rather than quality

Alyssa Edelman

VP of Support

What

Alyssa Edelman

has to say about

What

Alyssa Edelman

has to say about

How Leaders Should Adopt AI in Customer Support?

How Leaders Should Adopt AI in Customer Support?

AI should be adopted as a force multiplier for good support judgment, not a shortcut around it. If leaders use AI to mask unclear processes, weak policies, or underinvestment in their teams, they’ll scale confusion faster, not quality. The best AI outcomes show up when customers don't notice the AI at all, just that support feels faster, clearer, and more human.

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