


AI is a force multiplier, not a shortcut. If processes are weak, it scales confusion rather than quality
AI is a force multiplier, not a shortcut. If processes are weak, it scales confusion rather than quality
What
Alyssa Edelman
has to say about
What
Alyssa Edelman
has to say about
How Leaders Should Adopt AI in Customer Support?
How Leaders Should Adopt AI in Customer Support?
AI should be adopted as a force multiplier for good support judgment, not a shortcut around it. If leaders use AI to mask unclear processes, weak policies, or underinvestment in their teams, they’ll scale confusion faster, not quality. The best AI outcomes show up when customers don't notice the AI at all, just that support feels faster, clearer, and more human.
All
Leaders
Great support design isn’t decoration. It’s the system that decides whether customers trust you, or leave.

Chad Horenfeldt
VP of Customer Success
Siena AI

AI shouldn’t be used to deflect customers. It should be used to reveal what’s broken in the business.

Zack Hamilton
Strategic CX Advisor
Higher Oak

AI works best when it removes friction from work, not when it replaces judgment or accountability.

Rakesh Nath B.
Director of Customer Support
Phenom

AI adoption fails when teams fear it. It succeeds when leaders make learning and trust explicit.

Rohit Tripathi
Application Support Engineer
Last Yard

AI should remove friction from work, not distance people from customers. When judgment stays human and AI handles repetition, both trust and empathy scale.

Jessica-Rose Garcia
Senior Manager, Customer Experience and Support
OneSkin

AI doesn’t fail because the tech isn’t ready. It fails when leaders don’t define ownership, guardrails, and accountability before deploying it.

Parul Bhandari
CEO & CX Leader
CustomerXSuccess

All
Leaders
Great support design isn’t decoration. It’s the system that decides whether customers trust you, or leave.

Chad Horenfeldt
VP of Customer Success
Siena AI

AI shouldn’t be used to deflect customers. It should be used to reveal what’s broken in the business.

Zack Hamilton
Strategic CX Advisor
Higher Oak

AI works best when it removes friction from work, not when it replaces judgment or accountability.

Rakesh Nath B.
Director of Customer Support
Phenom

AI adoption fails when teams fear it. It succeeds when leaders make learning and trust explicit.

Rohit Tripathi
Application Support Engineer
Last Yard

AI should remove friction from work, not distance people from customers. When judgment stays human and AI handles repetition, both trust and empathy scale.

Jessica-Rose Garcia
Senior Manager, Customer Experience and Support
OneSkin

AI doesn’t fail because the tech isn’t ready. It fails when leaders don’t define ownership, guardrails, and accountability before deploying it.

Parul Bhandari
CEO & CX Leader
CustomerXSuccess

All
Leaders
Great support design isn’t decoration. It’s the system that decides whether customers trust you, or leave.

Chad Horenfeldt
VP of Customer Success
Siena AI

AI shouldn’t be used to deflect customers. It should be used to reveal what’s broken in the business.

Zack Hamilton
Strategic CX Advisor
Higher Oak

AI works best when it removes friction from work, not when it replaces judgment or accountability.

Rakesh Nath B.
Director of Customer Support
Phenom

AI adoption fails when teams fear it. It succeeds when leaders make learning and trust explicit.

Rohit Tripathi
Application Support Engineer
Last Yard

AI should remove friction from work, not distance people from customers. When judgment stays human and AI handles repetition, both trust and empathy scale.

Jessica-Rose Garcia
Senior Manager, Customer Experience and Support
OneSkin

AI doesn’t fail because the tech isn’t ready. It fails when leaders don’t define ownership, guardrails, and accountability before deploying it.

Parul Bhandari
CEO & CX Leader
CustomerXSuccess

All
Leaders
Great support design isn’t decoration. It’s the system that decides whether customers trust you, or leave.

Chad Horenfeldt
VP of Customer Success
Siena AI

AI shouldn’t be used to deflect customers. It should be used to reveal what’s broken in the business.

Zack Hamilton
Strategic CX Advisor
Higher Oak

AI works best when it removes friction from work, not when it replaces judgment or accountability.

Rakesh Nath B.
Director of Customer Support
Phenom

AI adoption fails when teams fear it. It succeeds when leaders make learning and trust explicit.

Rohit Tripathi
Application Support Engineer
Last Yard

AI should remove friction from work, not distance people from customers. When judgment stays human and AI handles repetition, both trust and empathy scale.

Jessica-Rose Garcia
Senior Manager, Customer Experience and Support
OneSkin

AI doesn’t fail because the tech isn’t ready. It fails when leaders don’t define ownership, guardrails, and accountability before deploying it.

Parul Bhandari
CEO & CX Leader
CustomerXSuccess

All
Leaders
Great support design isn’t decoration. It’s the system that decides whether customers trust you, or leave.

Chad Horenfeldt
VP of Customer Success
Siena AI

AI shouldn’t be used to deflect customers. It should be used to reveal what’s broken in the business.

Zack Hamilton
Strategic CX Advisor
Higher Oak

AI works best when it removes friction from work, not when it replaces judgment or accountability.

Rakesh Nath B.
Director of Customer Support
Phenom

AI adoption fails when teams fear it. It succeeds when leaders make learning and trust explicit.

Rohit Tripathi
Application Support Engineer
Last Yard

AI should remove friction from work, not distance people from customers. When judgment stays human and AI handles repetition, both trust and empathy scale.

Jessica-Rose Garcia
Senior Manager, Customer Experience and Support
OneSkin

AI doesn’t fail because the tech isn’t ready. It fails when leaders don’t define ownership, guardrails, and accountability before deploying it.

Parul Bhandari
CEO & CX Leader
CustomerXSuccess





















