Industry Guides

Feb 17, 2025

Customer Support is entering a new era!

Customer Support is entering a new era!

Understanding the impact of Customer Support is entering a new era! and the key trends shaping its future.

Understanding the impact of Customer Support is entering a new era! and the key trends shaping its future.

Deepak Singla

IN this article

The last decade saw the rise of Customer Relationship Management (CRM) platforms like Zendesk and Intercom, which revolutionized how businesses managed customer interactions. These systems centralized customer data, streamlined communication, and provided valuable insights into customer behavior. However, we're now entering a new era of customer service, driven by artificial intelligence and machine learning. This evolution is not just an incremental improvement but a fundamental reimagining of customer engagement.

According to Zendesk, 72% of business leaders now prioritize expanding AI and chatbots across the customer experience. These AI-powered assistants are transforming customer support by providing:

  1. 24/7 Availability: Meeting customer expectations for instant support at any time.

  2. Personalized Interactions: Analyzing customer data to offer tailored responses and recommendations.

  3. Operational Efficiency: Handling high volumes of inquiries simultaneously, reducing wait times and costs.

  4. Multilingual Support: Communicating effectively in multiple languages without additional staffing.

  5. Continuous Improvement: Learning from each interaction to enhance future responses.

Challenges in Global Customer Support

In today's global economy, businesses face unique challenges in providing customer support:

  • Multilingual Support: Enhancing Global Reach
    Providing support in customers' native languages is crucial for customer satisfaction and loyalty. According to Common Sense Advisory, 76% of customers prefer to buy products and services in their native language. Moreover, 40% of consumers will not buy from websites in other languages, highlighting the importance of multilingual support.


  • Round-the-Clock Service: Meeting Modern Expectations
    Customers today expect 24/7 support, accessible globally. This expectation can be challenging to meet with traditional staffing methods, which involve hiring multiple shifts or off-shore resources. AI agents simplify this process, providing consistent and accurate support without the need for around-the-clock human staffing. According to Gartner, by 2028, AI will handle 80% of customer interactions, ensuring continuous and reliable service


  • Handling High Volumes of Inquiries: Scaling with Ease
    Managing a large number of customer inquiries efficiently is essential for maintaining satisfaction and retention. High inquiry volumes can strain traditional customer support teams, requiring lengthy hiring processes and training. With AI chatbots, scaling to meet demand is much simpler. By increasing server capacity, businesses can be ready for expansion instantly. According to a study by Juniper Research, The conversational AI market size is expected to increase from USD 10.7 billion in 2023 to USD 29.8 billion by 2028.

Some Success Stories in AI-Powered Customer Service

Klarna's AI Assistant:

Challenge: Handling a high volume of customer service queries efficiently in over 35 languages.

Solution: Klarna integrated an AI assistant capable of managing refunds, returns, payments, and more, available 24/7.

Results: The AI assistant handled 2.3 million conversations in its first month, doing the work of 700 full-time agents.

  • It reduced the average ticket resolution time from 11 minutes to under 2 minutes.

  • There was a 25% drop in repeat inquiries.

  • This AI solution is estimated to drive a $40 million profit improvement for Klarna in 2024.

Fini's AI-Powered Customer Service Transformation for a Leading FinTech Giant:

Challenge: Handling a high volume of customer service queries with accuracy, consistency, and cost-efficiency for a major fintech company.

Solution: Fini AI integrated RAG GenAI Framework to automate support queries by overlaying LLM capabilities on internal company data. This included:

  • High quality training data ingestion pipeline from multiple sources such as Zendesk, Google drive, web links, local excels/word files.

  • Designing a rigorous QA feedback loop to enhance accuracy and monitor category wise performance.

  • Ensuring consistency through dedicated account management and continuous improvement.

Results: The AI agent quickly became an integral part of support framework as it automated over 60% of support queries, alongside it:

  • Reduced support costs by 40%.

  • Increased accuracy from below 50% to over 95%.

DistroKid - Platform that enables earning for Artists:

Challenge: Handling a high volume of complex customer service queries efficiently in over 500 categories, originating from 2 million+ registered artists across 60+ platforms.

Solution: DistroKid integrated a tailored AI-powered customer support solution with Fini AI using the RAG GenAI framework. The AI agent took care of the escalations end to end - unlocking smart categorization with 99% accuracy across the 500+ buckets, followed by custom handling for sensitive vs regular escalations and lastly enabling the human agents to feed updated information to the model to enable unlock strong feedback loops for continuous improvement.

Results: DistroKid was able to automate half of their query handling (starting from 0%) and achieved near-perfect categorization accuracy, alongside it:

  • Freed up 10% of support manpower.

  • Streamlined operations, reduced response times, and enhanced customer satisfaction.

What are you waiting for?

P.S. Did you know that 79% of businesses now consider automation essential to their customer experience strategy? Don't get left behind – let's talk about how Fini can keep you at the forefront of customer service innovation.

At Fini, we understand the unique challenges faced by businesses across Fintech, EdTech, and E-commerce. Our customer service automation solutions are designed to help you stay ahead of these trends, offering:

  • AI-powered chatbots for 24/7 support

  • Seamless integration with existing support systems like Zendesk, Intercom

  • Omnichannel support capabilities

  • Continuous learning and improvement

Ready to revolutionize your customer service? Visit https://usefini.com/ and see how Fini can help you implement these cutting-edge AI solutions!

FAQs

FAQs

FAQs

AI in Customer Support

1. What does it mean that customer support is entering a new era?
Customer support is evolving from traditional, reactive service to proactive, AI-powered assistance. This new era leverages technologies like large language models (LLMs), automation, and machine learning to deliver 24/7 support, faster resolutions, multilingual coverage, and cost-effective scaling—transforming support into a strategic business advantage.

2. Why are companies adopting AI for customer support now?
AI adoption is accelerating because of increasing customer expectations, high support costs, and breakthroughs in generative AI. Tools like Fini offer quick deployment, continuous learning, and integration with existing systems like Zendesk or Intercom—making automation more accessible and impactful than ever.

3. How does AI improve customer experience in support?
AI enhances experience by offering instant responses, personalized answers, and round-the-clock service. It reduces wait times, automates repetitive tasks, and ensures consistent tone and quality—leading to higher CSAT and better customer retention.

4. Is AI support just for big enterprises?
Not at all. AI support platforms like Fini are designed for scalability. Whether you're a startup or a large enterprise, AI can be tailored to fit your team’s size and complexity, reducing manual workload while enhancing your brand experience.

5. How does AI handle personalization in support?
AI tools like Fini tap into CRM and support history to tailor responses based on user context—past orders, account status, or interaction history. This makes conversations more helpful and personal, similar to what a trained human agent might deliver.

24/7 & Multilingual Capabilities

6. How does AI provide 24/7 support without extra hiring?
Unlike human agents, AI agents don’t require shifts or breaks. They operate continuously, ensuring your customers get support any time of day. This is especially valuable for global brands that cater to customers across time zones.

7. Why is multilingual support important today?
Global businesses must serve users in their native language to build trust and improve conversion. AI agents can instantly detect and respond in 50+ languages, removing barriers and expanding your market reach.

8. Can AI accurately support non-English languages?
Yes, leading AI agents like Fini support advanced multilingual LLMs that are context-aware. They not only translate but also localize responses for cultural and linguistic nuance, boosting accuracy and user satisfaction.

9. How does Fini handle multiple languages at once?
Fini dynamically switches between languages based on the customer’s input language. There's no need to set anything manually—your AI agent can converse fluently across chats without confusion or delay.

10. Will multilingual AI reduce the need for regional support agents?
It significantly reduces the load but doesn't eliminate the need for human oversight. You can downsize region-specific staffing while maintaining coverage, and route complex issues to local teams when needed.

Scalability & Cost Efficiency

11. How does AI help scale support for fast-growing companies?
AI agents handle high ticket volumes instantly without additional hiring. You can scale to thousands of conversations by just increasing server bandwidth, not HR headcount—ideal for seasonal spikes or viral growth.

12. What are the cost savings from using AI in support?
Companies using Fini have reduced support costs by up to 40%. AI reduces repetitive tickets, shortens resolution time, and automates workflows that otherwise require full-time agents.

13. Can AI reduce infrastructure costs too?
Yes, AI-powered support reduces the need for large support centers and infrastructure. It centralizes knowledge, cuts email/chat volume, and helps teams scale support ops with leaner resources.

14. Is AI more cost-effective than outsourcing?
AI is often cheaper and faster than BPO solutions. It doesn’t require onboarding time, avoids quality fluctuations, and maintains consistent SLAs without overhead costs.

15. How does AI support team productivity?
AI agents handle FAQs and repetitive queries, freeing up human agents to focus on escalations and complex issues. It also surfaces relevant answers and data during handovers, reducing average handle time.

Real-World Impact

16. How did Klarna benefit from AI in support?
Klarna’s AI agent handled over 2.3M conversations in one month, reduced ticket resolution time from 11 minutes to under 2, and improved profitability by $40M—demonstrating AI’s strategic value in support.

17. What did Fini achieve for the FinTech customer?
Fini automated 60%+ of queries, increased support accuracy from <50% to over 95%, and reduced support costs by 40%. It enabled high-quality automation using its internal knowledge and QA loop.

18. How did DistroKid scale support with Fini?
DistroKid used Fini to categorize over 500 types of issues with 99% accuracy, freeing 10% of support bandwidth and handling sensitive vs. regular escalations with tailored AI flows.

19. What makes these success stories possible?
The secret lies in combining structured knowledge bases, real-time learning, integration with support platforms, and continuous QA feedback loops to train the AI for context-rich, high-accuracy answers.

20. Are these results typical across industries?
Yes, whether in e-commerce, fintech, or SaaS, businesses that invest in properly training AI agents see similar boosts in efficiency, satisfaction, and operational agility.

Automation Best Practices

21. Should you fully replace human agents with AI?
No. The best results come from a hybrid model. Use AI to automate 60–80% of queries and let human agents focus on exceptions and relationship-building—maximizing efficiency without sacrificing empathy.

22. How can you monitor AI agent performance?
Track metrics like accuracy, FCR (first contact resolution), escalation rate, and user feedback. Fini’s Paramount QA system helps teams run audits and improve performance in real-time.

23. How do you update AI models with new data?
With Fini, new data is ingested automatically from chats, support tools, or uploads. You can schedule retraining or trigger it after feedback to keep the AI current and aligned with evolving queries.

24. How often should AI knowledge bases be updated?
Ideally, weekly. Fini helps automate this through its “Chat to Knowledge Base” feature, extracting new Q&As directly from support logs, ensuring fresh and relevant answers.

25. What if AI answers something incorrectly?
AI agents like Fini are equipped with feedback tools. Users or agents can flag inaccurate responses, and those are reviewed for correction or retraining. You can also set confidence thresholds to route uncertain answers to humans.

Implementation & Integration

26. How long does it take to deploy an AI agent like Fini?
You can deploy a working AI support agent within days, not months. Fini’s zero-code setup and API integrations make the onboarding fast, with fine-tuning taking place over time as the model learns.

27. Which platforms can Fini integrate with?
Fini integrates seamlessly with Zendesk, Intercom, HubSpot, Salesforce, Freshdesk, Slack, and more. It supports both frontend (chat) and backend (ticket triage) integration.

28. Is any coding required to deploy Fini?
No. Fini is built for zero-code setup. Business teams can configure it using a visual interface, customize tone, and monitor performance without relying on engineering teams.

29. Can I deploy the same AI across channels?
Yes. Fini offers a “headless” model, so you train once and deploy the same AI agent on live chat, email, WhatsApp, SMS, or voice without retraining separately.

30. What’s the typical ROI for AI support?
Companies using Fini have reported 3–10x ROI within the first quarter—through savings in headcount, faster resolutions, and improved CSAT-driven retention.

Risk Management & Future Outlook

31. What are the risks of AI support?
Risks include misinformation, data privacy issues, or brand tone mismatches. These are mitigated by choosing secure, compliant vendors like Fini and using confidence scoring + fallback routing to humans.

32. How does Fini ensure data privacy?
Fini is SOC 2, ISO 27001, and ISO 42001 certified. It encrypts all user data and maintains strict access controls to meet global compliance requirements across sectors like fintech and healthcare.

33. Can AI support agents handle sensitive issues?
Yes, if properly trained. Fini offers role-based permissions, context awareness, and the ability to detect sensitive topics, triggering human handoffs or special flows as needed.

34. Will AI make support teams obsolete?
No, but it will change their roles. Human agents will focus more on empathy, retention, and escalation management—while AI handles the heavy-lifting of repetitive, low-value tasks.

35. What does the future hold for AI in customer service?
AI agents will evolve to take actions—not just answer queries. From refunds to proactive upselling, they'll function like full digital teammates, not just bots. Fini is already pioneering this with action-oriented flows.

Getting Started

36. How do I know if I’m ready to adopt AI support?
If you handle repetitive queries, struggle with long response times, or operate across time zones—AI can offer instant ROI. A 30-minute demo with Fini can help you evaluate fit.

37. What’s the first step to get started with Fini?
Visit usefini.com, book a demo, and connect your support platform. You can begin training your AI with real data in just days.

38. What if I don’t have a knowledge base yet?
No problem. Fini’s “Chat to Knowledge Base” feature auto-generates support content from historical conversations, making it easy to get started even without documentation.

39. Can Fini support B2B and B2C use cases?
Yes. Whether you're supporting internal IT tickets, high-volume consumer inquiries, or complex SaaS workflows—Fini adapts its tone, knowledge, and automation depth accordingly.

40. How can I keep learning about AI in support?
Follow the Fini Labs Blog, explore case studies, and join our Slack community to connect with other AI-forward CX leaders.

Deepak Singla

Deepak Singla

Co-founder

Deepak is the co-founder of Fini. Deepak leads Fini’s product strategy, and the mission to maximize engagement and retention of customers for tech companies around the world. Originally from India, Deepak graduated from IIT Delhi where he received a Bachelor degree in Mechanical Engineering, and a minor degree in Business Management

Deepak is the co-founder of Fini. Deepak leads Fini’s product strategy, and the mission to maximize engagement and retention of customers for tech companies around the world. Originally from India, Deepak graduated from IIT Delhi where he received a Bachelor degree in Mechanical Engineering, and a minor degree in Business Management

Get Started with Fini.

Get Started with Fini.