Case Studies
Feb 17, 2025

Deepak Singla
IN this article
In August 2023, we helped a major public company setup their AI-driven support system, solving 60% of their queries and reducing support costs by 40%, with an accuracy above 95%. Learn how!
Quality, Feedback, and Consistency - Path to 95%+ Accuracy
What differentiates good companies from great companies? What do Apple, Amazon do different? They handle their customers with care and deliver best-in-class experience with every interaction. Hence, accuracy in customer support matters more than anywhere else.
Client Success Story: A Journey with a Leading Technology Giant
In August 2023, one of the world's largest tech company approached us to integrate GenAI and automate their most frequent support queries. Their existing automation system was struggling, with the match between their Ideal Answers and AI answers (developed internally) below 50%, and support costs soaring to an all-time high. Together, we began to address the problem, diving deep into the root causes.
As our collaboration progressed, we automated over 60% of originating support queries within 4 weeks. The company was able to reimagine its customer support ecosystem, ultimately reducing overall support costs by a staggering 40% and scaling our solutions to 10 countries.
The Magic Formula: Quality, Feedback, and Consistency
Quality
One of the most relevant sayings I've heard from my managers during analytics projects is ‘Garbage In, Garbage Out’. AI is no magic either; we had to ensure the models were being trained on high-quality and comprehensive data.
We worked hand-in-hand with the client to comprehensively identify the different types of problems customers could be facing and the relevant artifacts containing this information. Our proprietary models captured that information from the client's databases (multimodal) across various platforms - web links, APIs, files and G-drive, making the data AI training-ready.

This foundation helped us rapidly jump from a sub-par 50% accuracy rate to an 85% accuracy rate. But our journey had just begun!
Feedback
As LLMs absorb information to form their responses, they struggle with three key issues: Bad Prompt, Bad RAG, and Hallucination. A strong quality assurance loop helps keep these issues in check, and we pride ourselves on our in-house QA framework. Our commitment to continuous improvement and reinforcement learning drives us to push these boundaries further every day.
Many engineers resort to using Automatic Evaluations as a stop-gap solution, but we believe that at the end of the day, an LLM can never replace the expertise of a trained human. However, with the right human-feedback loop, we can empower the LLM to provide accurate guidance to customers.
In our journey with the client, we initially used spreadsheets to track versions of our internal AI bot, prompts, and accuracy measurements across the thorough Question & Answer datasets we created. However, this quickly became unwieldy as we started to iterate. To solve this issue across the industry, we released a fully Open Source package (Paramount) to help clients' expert agents measure and pinpoint accuracy issues with AI chat. This tool speeds up the discovery of these issues by 10x.
For the Techies ⚙️: Our Open Source package, Paramount (stars and PRs welcome!), works as a decorator and records your AI functions in Python into either CSV or a database. After this, you can use the CLI/Docker to launch a UI where your expert agents can easily determine if chat recordings were accurate and provide corrections.
Consistency
Now that the LLMs are learning from well-organized data sources and formalized channels for QA, it was time to roll up our sleeves—iterate consistently and improve! We followed a high-touch model where we had dedicated account managers and AI engineers ensure the model meets the client’s unique escalations and needs.
We kept a strong analytical hold over the model’s accuracy on various components such as:
Customer Satisfaction: Resolution rate of the model.
Resolution Time: Active TAT for driving the customer’s query to resolution.
User and Response Sentiment: Ensuring the AI's communication style matches user preferences, making interactions more engaging and comfortable, whether professional, casual, or playful.
We also leveraged the AI model to segment issues into business-relevant clusters and tracked the parameters across them. This helped us drive targeted action, from improving data coverage to rebalancing model parameters. Iterating this process consistently helped us crack the ceiling needed to deliver an exceptional resolution rate.
The Result
Starting with an 85% accuracy rate in the first month, we fine-tuned our AI models and implemented a rigorous QA process to exceed 95% accuracy. Our efforts also led to the client doubling the scope of the work contract value within twelve months of establishing relations, demonstrating the impact of quality, empathy, and consistency in customer support.
Learn More
If you’re interested in enhancing your user support with high-quality, seamless, and consistent solutions, visit www.usefini.com to learn more about how we can help.
Accuracy & Impact
1. How did Fini AI help a major tech company reach over 95% support accuracy?
Fini AI achieved this by focusing on three pillars—high-quality data training, a robust feedback loop, and consistent iteration. These enabled the AI to evolve rapidly from 50% to 85%, and eventually surpass 95% accuracy.
2. Why does accuracy matter in AI-powered customer support?
Accuracy ensures that users receive correct information the first time, improving satisfaction, reducing follow-ups, and minimizing business risks like churn or legal exposure.
3. What role did quality training data play in reaching 95%+ accuracy?
Quality training data prevented “garbage in, garbage out” issues. Fini ensured that all customer queries, documents, and APIs used to train the model were contextually relevant and well-structured.
4. What was the baseline accuracy before Fini's AI intervention?
The company had an internal AI with less than 50% alignment between model answers and ideal responses, making it unsuitable for production.
5. How long did it take to reach 85% and then 95% accuracy?
It took just four weeks to reach 85% accuracy through improved training data. Continuous QA and feedback enabled further improvement to over 95% in the following weeks.
Feedback Loop & Reinforcement
6. What is the role of human feedback in Fini’s AI training?
Human feedback closes the loop on model outputs, flagging inaccuracies and guiding retraining. Fini uses expert reviews to fine-tune answers and correct hallucinations.
7. How does Fini identify and fix hallucinations in AI responses?
By leveraging expert QA workflows and tooling like Paramount, Fini identifies hallucinations and replaces them with verified responses using retraining datasets.
8. What is Fini’s open-source QA tool, Paramount?
Paramount is a Python-based tool that logs AI function outputs for human review, enabling quick QA cycles. It accelerates debugging and precision improvements by 10x.
9. How does Fini integrate feedback from support teams into AI retraining?
Support agents mark incorrect or partially correct responses in Paramount’s UI, and these corrections are added to future training sets to improve reliability.
10. How does continuous learning improve the AI model’s performance over time?
Each feedback loop refines the model’s understanding of business context and user expectations, resulting in faster convergence to high-accuracy responses.
Consistency in Customer Experience
11. How does Fini maintain response consistency across regions and products?
Fini segments customer issues into clusters and uses standardized answer sets, tone guidelines, and retraining practices to maintain a unified support voice.
12. What measures does Fini use to track response consistency?
Metrics like CSAT, first contact resolution, and sentiment consistency are tracked across different query types and compared weekly.
13. How do dedicated account managers support consistency goals?
Fini assigns AI specialists who coordinate with customer teams, ensuring product updates and new issues are consistently integrated into model logic.
14. Why is consistency important for AI support agents?
Consistent support experiences build user trust, reduce confusion, and reflect brand professionalism—especially in multi-product or multi-language environments.
15. How does tone matching affect perceived consistency?
Users expect AI to match their preferred communication style. Fini’s AI adjusts tone based on user sentiment, language, and company tone guidelines.
Tech & Deployment Details
16. What kind of data sources were used to train the AI model?
Fini pulled structured and unstructured data from web documents, APIs, internal files, and support knowledge bases to build a multimodal training set.
17. How does Fini structure this data to be AI-ready?
The data is normalized, categorized by use-case, tagged with metadata, and fed into prompt-engineered pipelines tailored for each support flow.
18. Can Fini’s AI handle multilingual support scenarios?
Yes, Fini supports multilingual queries and uses language-specific tuning and sentiment adaptation for localized accuracy and tone.
19. Is model retraining manual or automated at Fini?
Fini uses a hybrid approach—automated triggers from feedback loops prompt retraining, but expert review ensures high-quality reinforcement learning.
20. How often is the AI model retrained or fine-tuned?
Typically, retraining happens weekly or bi-weekly, depending on the number of flagged inaccuracies and changes to customer support logic.
Results & Business Outcomes
21. What was the financial impact of using Fini’s AI?
The client reduced support costs by 40% through automation, efficiency gains, and reduction in agent dependency for repetitive queries.
22. How did AI accuracy affect customer satisfaction scores?
Higher first-response accuracy led to significant increases in CSAT and fewer follow-up queries, reflecting better resolution experiences.
23. How much scope expansion occurred post-deployment?
The client doubled their contract scope with Fini within 12 months, citing accuracy improvements and team satisfaction with the system.
24. What impact did automation have on support ticket volume?
Over 60% of incoming support tickets were resolved automatically without human agent intervention.
25. Did Fini’s AI reduce average resolution time (ART)?
Yes, Fini’s AI significantly lowered ART by instantly resolving simple queries and enabling faster triage of complex issues.
Client Collaboration & QA Process
26. How was Fini’s QA loop implemented with the client?
Initially managed through spreadsheets, Fini transitioned to a UI-based QA loop using Paramount, allowing real-time accuracy review and correction.
27. What teams were involved from the client’s side?
Customer success, operations, and technical documentation teams collaborated with Fini’s AI engineers and account managers.
28. How was version control maintained during iteration?
Each AI update was versioned, tested against QA datasets, and only deployed after accuracy benchmarks were met.
29. How were bad prompts diagnosed and corrected?
Using logs and agent QA, bad prompts were rewritten to reduce ambiguity, increase context, and align better with expected user intents.
30. How did AI segmentation help improve query handling?
Fini grouped queries into clusters based on type and urgency, allowing specialized retraining and better precision for each segment.
Industry Implications
31. What does this case study show about GenAI maturity in support?
It demonstrates that GenAI, when paired with structured data, human QA, and iteration, can reliably scale support while maintaining enterprise-grade accuracy.
32. Can this approach be applied to industries outside of tech?
Yes, the quality-feedback-consistency model is applicable across e-commerce, finance, healthcare, and SaaS—anywhere support needs automation.
33. What makes Fini’s approach different from traditional RAG?
Fini’s approach combines retrieval, QA tooling, agent feedback, and structured flows—offering more reliability and alignment than pure RAG pipelines.
34. How does this case compare to GPT-only chatbot deployments?
Fini avoids generic hallucinations common in GPT-only bots by grounding responses in verified, domain-specific knowledge and QA loops.
35. What’s the future of AI-driven accuracy improvement in support?
The future lies in increasingly autonomous QA loops, better prompt orchestration, dynamic guardrails, and tight human-AI collaboration.
About Fini & Next Steps
36. What is Fini’s specialization in AI support?
Fini builds high-accuracy, action-capable AI support agents for enterprises. It focuses on quality of training data, domain-specific models, and human QA.
37. Who are the ideal customers for Fini?
Large support teams in SaaS, fintech, and e-commerce with high ticket volumes, regulatory needs, or multilingual user bases are ideal fits.
38. Can Fini integrate with existing tools like Zendesk or Intercom?
Yes, Fini integrates seamlessly with platforms like Zendesk, Intercom, HubSpot, Salesforce, and more.
39. What makes Fini’s QA approach scalable?
Its open-source tooling, modular QA loops, and versioned iteration process make it repeatable and scalable across large teams.
40. How can I get started with Fini for my support team?
Visit www.usefini.com to book a demo and explore how Fini can reduce costs and boost customer satisfaction through high-accuracy AI support.
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